In the past few days, Apple announces the least products and extended their service to many countries, not include Taiwan. I saw keynote from Apple's website and notice that many Apple fans clapped when Mr. Jobs talked about new features of next vision's iphone, called iphone2.0. I also notice that Mr. Jobs became skinnier than last year. Some rumor said that he might get worse in his health. "Will he die?" "Dose his cancer come back again?" "Dose any one in Apple have the same talent as Great Jobs?" "Is iphone will stop develop or change the simplest style while Jobs leave Apple?" I don't want to comment those street rumors but I know that Jobs did very important in Apple from them. In other words, if Jobs is not in Apple, what will Apple go in the future? Will Apple become stronger or they will fall into chaos. They have fallen into chaos in the past and they almost disappeared in the yellow book.
Apple, of course, has only focus on the high-end level market. In this level's customer, they only want the fancy and simple function's product, but not on the budget. It's totally different between now and past time in Taiwan or other places. People buy a house and pay one fifth to decorate their house. Nowadays, many designers are disciple of simplest style. Apple's product is exact flavour of their mouth. "White, white, sometime black", said a customer who was watching Mac computer in the Apple shop while I talked to about how to match the color of the desktop to the studying rooms'. "It's never happened in the past years", said a salesman of apple shop. "We spent much time to explain Apple's simplest style and teach them simple is good", said the top salesman of the flagship store in downtown. Now, a salesman who only has few month experiences to sell Apple's product and had never touched them before his new jobs only tell the customers products' prices and "it is Apple computer." After the customers looking around, the deal is done. "I don't know how to explain the advantage of Apple and compare the difference between Apple and PC but the customer will buy it", he said to me and asked their if they are interested in Apple care service, which can extend the product protection for 3 years and should asks customers more payment depends on the product. "I believe that most customers will buy this service after the salesman hands in Mac to them.” an analyst told to me and said that he also did it while he decided to leave the Apple shop.
It seems perfect and Apple indeed is coming back. The simple image stamped in while collar society. At the same time, Apple, of course, dose not forgets their best customer, college students. They have many plans that customers could buy one Mac and get Ipod namo for free or they could buy an Apple product in super low prices one time per year by membership. Itune has developed as soon as possible and many new song was arranged well and easy to find out and new app, which are programs running in MAC products such as iphone, ipod touch, or others, has added in a steady rate. "I want to register Apple account and key in my credit number because I only click the song and it is in my Ipod at the same time", an Apple customer said. A person said, "I am not clever to set up a program into my product, and I just want to use new feature such as note or weather" The correctly strategies that has made Apple come back to the main stream market.
If Jobs is not in the Apple, what will happen? REVERSE.